PPT034: Author Rebecca Thistlethwaite Discusses Producing and Marketing Ethical Meats



new livestock farmerRebbeca Thistlethwaite and her co-author and husband Jim Dunlop wrote the book The New Livestock Farmer: The Business of Raising and Selling Ethical Meats and the author of Farms of the Future. Between them, they have a diverse livestock, orchard, and vegetable farming history. Their pastured poultry production includes layers (flocks as large as 5,000), broilers (up to 10,000 a year), a few hundred turkeys.

We cover:

  • The challenges of marketing underground broilers.
  • The marketing reality of Broad Breasted and heritage turkeys.
  • How writing the book helped Rebecca and Jim decide the future of their commercial farming ventures.
  • What is an ethical meat?
  • The three questions you can ask yourself to be more like a hedgehog.
  • Principled marketing and the 80/20 rule to the lifetime value of a customer.
  • Should your customer pay increasingly higher prices for your inefficiencies?

Links to Resources:

*Amazon affiliate link

About the Author
Host of Pastured Poultry Talk podcast.

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