It’s no surprise that I’m hot on the  podcasting medium. Pastured Poultry Talk is a podcast, after all. In Episode 93 of the show, Kenny Troiano referenced his podcast, Bred to Perfection, as a primary marketing asset for his membership site.

The publication of the episode was well timed because it happened soon after I returned from the Podcast Movement conference in Orlando. If you want to hone your pastured poultry business, you associate with expert people (through APPPA, for example). If you want to develop your podcasting craft, you seek out the smartest people you can and spend time with them. That’s what Podcast Movement was for me.

Here are the key points:

1. Don’t be afraid to selectively focus on a niche group for your products and farm. Success will demand it.
2. Don’t measure your success by impressions or population; there’s a subset of the existing population who is your customer.
3. Develop your marketing so that it creates relationships, so you can connect with your niche.
4. If you’re already engaged in relationship based marketing, you can power up your approach with a podcast targeted to your customers (not other farmers). You’re already creating the content; repurpose it.

Resources

PPT073: Exploring the intersection of podcasting, pastured poultry, farming, and business

How to avoid being a dangerous chicken breeder