Pastured Poultry Talk is a weekly podcast with a growing audience of poultry producers.
Why Sponsor?
Evergreen content. After a podcast episode is published, it is available for weeks, months, and years after the initial airing. Just like your website, new subscribers to the podcast can come through any episode, and new subscribers to a show often listen to the entire episode archive. That means a long tail of listeners will here about your company long after the sponsored episodes publish.
Focused Audience. This is not radio! Podcast listeners search for shows on topics that interest them, and they form a connection to the show host. If your product or service aligns with the content of the podcast, your advertising message will be more relevant to more people.
Trusted Relationship. Podcast subscribers have a trusted relationship with the show host. A recommendation for a product or service resonates with the audience. As an advertiser, you trade on the trust between the host and the listeners.
The Rise of Podcasts
According to Edison Research’s Infinite Dial Report in 2020:
- 55% of U.S. people over age 12 have listened to podcasts. That’s an estimated 155 million people.
- 37% of U.S. population over age 12 (104 million) listen to podcasts monthly.
- Primarily 12-55 year old listeners
- On average, U.S. Listeners over age 12 consume over 6 hours of podcast content per month
- U.S. listeners listened to an average of 6 podcast in last month.
Pastured Poultry Talk subscribers listen while doing farm chores and making deliveries (traveling). Many will replay episodes at a later time.
Sponsor Options
Typical podcast advertising is divided into pre-roll (beginning), mid roll (middle), and post roll (end). Pastured Poultry Talk primarily runs pre-roll, host-read ads that are 60 seconds each. They will appear between the introduction and main content. This reaches the highest number of listeners to any given episode.
A more value minded approach would be to sponsor a series of post roll ads (15 seconds) at the end of the episode. These ads will reach fewer listeners but the listeners who stick to the end of the each episode tend to be highly engaged and ideal listeners.
A typical package will consist of 4 to 6 episodes of Pastured Poultry Talk. The sponsored episodes can be spaced over consecutive months or run on consecutive episodes.
Options: Articles, blog posts, and other web content can be added on to your package.