Pasturewashing is the latest marketing craze where traditional poultry integrators want to capitalize on the success of pasture-raised chicken and eggs without following the principles of production. It’s a form of greenwashing. Greenwashing describes a marketing tactic that positions an ordinary product as green or environmentally friendly in order to appeal to a buyer’s emotion…

In this Kids in Commerce episode, Travis Salatin of Polyface discusses his Khaki Campbell duck business. Travis’ advice to other kids who are starting a business: “start slow.” Resources: Polyface Yum Premiere 1 Supplies Check out this episode!

Episode 70. Beginning pastured poultry farmers have a common question: “What are the margins in raising pastured poultry?” In other words, “will it work?” The margins in your pasture-raised broiler business is what’s left over after you pay for expenses. The margin is the profit that goes back into the business. Mike Badger answers that…