Farmer, marketer, and author Charlotte Smith joins the podcast to talk about relationship marketing, or as she puts it, farm marketing from the heart. The farm’s signature product is raw milk with diversified offerings of eggs, chicken, and turkey. The inspiration for Charlotte’s 3 Cow Marketing service came from the realization that she sold out…

On this episode, I’m joined by Dave and Ginger Shields of Pastured Life Farm in O’brien, Florida. Dave and Ginger started their life as urbanites in Jacksonville, but it was their preschool aged son that made them leave the city and the suburbs in search of a life more connected to their food. Their intention…

In this show, I take some momentum from episode 58 and  talk about prospecting for new customers using email cold calls and email marketing services. There’s a quick technology detour as I introduce Mozilla Thunderbird, which is how I do all my day-to-day email activities, including prospecting. Email prospecting is how I start out almost every…