In this episode I discuss the foundation principles required to improve farm website SEO (search engine optimization). Farm website SEO helps you be found by people who are looking for the products and services you sell; that’s why it’s a critically important foundation for your entire marketing program. The only thing worse than not having…
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After listening to the episode on learning the art of scalding, listener Chad asked if I could explain how to pick a chicken plucker. I happy to help. Quick disclaimer: While the advice in the episode is general purpose, the examples use the Poultry Man line of pluckers to illustrate the points because that’s what…
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Pasturewashing is the latest marketing craze where traditional poultry integrators want to capitalize on the success of pasture-raised chicken and eggs without following the principles of production. It’s a form of greenwashing. Greenwashing describes a marketing tactic that positions an ordinary product as green or environmentally friendly in order to appeal to a buyer’s emotion…
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