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PPT059: Using Email to Find Leads, Market Solutions, and Build Relationships

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5893601/height/90/width/480/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/88AA3C/” height=”90″ width=”480″] In this show, I take some momentum from episode 58 and  talk about prospecting for new customers using email cold calls and email marketing services. There’s a quick technology detour as I introduce Mozilla Thunderbird, which is how I do all my day-to-day email activities, including prospecting. Email prospecting is how I…

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PPT058: Interview with Charlotte Smith | Building Relationships with Farm Marketing from the Heart

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5788627/height/90/width/480/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/88AA3C/” height=”90″ width=”480″]Farmer, marketer, and author Charlotte Smith joins the podcast to talk about relationship marketing, or as she puts it, farm marketing from the heart. The farm’s signature product is raw milk with diversified offerings of eggs, chicken, and turkey. The inspiration for Charlotte’s 3 Cow Marketing service came from the realization that…

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PPT057: Interview with a USDA Scientist About Pastured Poultry Food Safety and (non)Pathogenic Bacteria

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5764227/height/90/width/480/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/88AA3C/” height=”90″ width=”480″ placement=”top”]Dr. Michael Rothrock of USDA joins the show to discuss bacteria on pastured poultry. He overviews his research into the common food safety bacteria: campylobacter, salmonella, listeria, and E. Coli. He’s not trying to figure out how pastured poultry compares to conventional poultry production. Rather, he’s trying to figure out how…

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