It’s no surprise that I’m hot on the podcasting medium. Pastured Poultry Talk is a podcast, after all. In Episode 93 of the show, Kenny Troiano referenced his podcast, Bred to Perfection, as a primary marketing asset for his membership site. The publication of the episode was well timed because it happened soon after I…
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Email marketing for small farms is one of those things that people have strong opinions about. Either you recognize the value, or you have limiting belief about why you shouldn’t send email. In this episode, I take the stance that email is the second half of a technically sound marketing process, and I’ll share some…
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In this episode I discuss the foundation principles required to improve farm website SEO (search engine optimization). Farm website SEO helps you be found by people who are looking for the products and services you sell; that’s why it’s a critically important foundation for your entire marketing program. The only thing worse than not having…
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