marketing

PPT060: Interview with David Hale About the Pastured Poultry Better Way Forward Video

Today, I bring you the audio portion of APPPA’s “Pastured Poultry: Better Way Forward” video and then I talk with one of the video’s main characters, David Hale of Windy Meadows Farm. The video differentiates pastured poultry from all the other options and explains what it is. David and I talk through these ideas, as…

Read More

PPT059: Using Email to Find Leads, Market Solutions, and Build Relationships

In this show, I take some momentum from episode 58 and  talk about prospecting for new customers using email cold calls and email marketing services. There’s a quick technology detour as I introduce Mozilla Thunderbird, which is how I do all my day-to-day email activities, including prospecting. Email prospecting is how I start out almost every…

Read More

PPT058: Interview with Charlotte Smith | Building Relationships with Farm Marketing from the Heart

Farmer, marketer, and author Charlotte Smith joins the podcast to talk about relationship marketing, or as she puts it, farm marketing from the heart. The farm’s signature product is raw milk with diversified offerings of eggs, chicken, and turkey. The inspiration for Charlotte’s 3 Cow Marketing service came from the realization that she sold out…

Read More