marketing

PPT054: Interview with Paul Greive of Pasturebird: It started with 50 chicks

Paul Greive from Pasturebird joins the show. Paul is a partner in a southern California farm that started just five years ago from 50 chicks. And they’re rising quickly. A $2000 investment among 4 guys started as an experiment. There came a point when the farm venture didn’t have enough cash to buy zip ties. With…

Read More

PPT047: Cultivating Customers with Simon Huntley

Simon Huntley, founder of Small Farms Central and author of Cultivating Customers: A Farmers Guide to Online Marketing joins the podcast to talk about online marketing. Buy Cultivating Customers (and support this podcast with the commission Amazon pays). Discover these marketing gems and more: “It may be tempting to think everyone is your customer because…

Read More

PPT039: Bootstrapping a Pastured Poultry Business

Spence dawns his meat cape of awesomeness for another episode. This time I talk to him about bootstrapping. Some highlights: What are some of the challenges in Bootstrapping a Pastured poultry farm? What would do if you were smart? Are you playing with house money? Don’t be afraid to work for a porkchop. What’s the…

Read More