poultry politics

Latest Greenwashing craze: pasturewashing poultry: PPT083

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/9269897/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/” height=”90″ width=”100%” placement=”top” theme=”custom”]Pasturewashing is the latest marketing craze where traditional poultry integrators want to capitalize on the success of pasture-raised chicken and eggs without following the principles of production. It’s a form of greenwashing. Greenwashing describes a marketing tactic that positions an ordinary product as green or environmentally friendly in order to…

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Does the failed organic livestock and poultry practices regulation matter to pastured poultry?

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/6098412/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/88AA3C/” height=”90″ width=”100%” placement=”top” theme=”custom”]Customers who want poultry raised differently need to shop harder to ensure they get that difference. In December 2017, the Trump administration nixed the proposed final rule of the organic livestock and poultry practices regulations that were supposed to improve animal welfare. Instead, we’re left with more of the same….

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