Tim Young of Small Farm Nation joins the show to discuss business, marketing, and farming. Tim is one of those guys who left a successful corporate career to farm full time. After successfully building that business, he’s made yet another transition that more closely reflected his family’s life goals. Today, he’s a homestead food producer who teaches farmers about business and marketing.
Here is a sampling of the tidbits in this show:
- Why people fall short of what Joel Salatin has achieved?
- What does scale and efficiency look like?
- Don’t romanticize small. Romanticize what small is and small is handcrafted.
- Marketing is intimidating. The point of marketing is to lower the cost of selling.
- There are many different parts to marketing, but they all have a common goal.
- Every farm needs to have a brand.
- Marketing is an afterthought for many people.
- Are you running a farm as a business or a hobby?
- You are an entrepreneur.
- Entrepreneurs burn their bridges behind them. Lose that day job.
- Working through the side hustles of an agrarian life.
- We admire the farmers who are entrepreneurs.
- Tim’s take on the ideal customer and why it’s not his focus.
- Get your message out and share your passion.
- Tim was selling trust on his farm.
- Farmers as marketers have a chance to be much more positive about their message.
- Tim takes us inside the Small Farm Nation Academy.
- Conversion ratios are not just for feed; your website has one too. And other website optimizations.
- Does podcasting work for local farms?
- Favorite resource: Canva.
- Favorite books: Omnivore’s Dilemma. Soil Health by Sir Albert Howard. Old books, pre-industrial agriculture.
- Advice: “Don’t let perfect be the enemy of good.”
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