PPT061: Don’t be intimidated by marketing; get help | Interview with Tim Young



Tim Young of Small Farm Nation joins the show to discuss business, marketing, and farming. Tim is one of those guys who left a successful corporate career to farm full time. After successfully building that business, he’s made yet another transition that more closely reflected his family’s life goals. Today, he’s a homestead food producer who teaches farmers about business and marketing.

Here is a sampling of the tidbits in this show:

  • Why people fall short of what Joel Salatin has achieved?
  • What does scale and efficiency look like?
  • Don’t romanticize small. Romanticize what small is and small is handcrafted.
  • Marketing is intimidating. The point of marketing is to lower the cost of selling.
  • There are many different parts to marketing, but they all have a common goal.
  • Every farm needs to have a brand.
  • Marketing is an afterthought for many people.
  • Are you running a farm as a business or a hobby?
  • You are an entrepreneur.
  • Entrepreneurs burn their bridges behind them. Lose that day job.
  • Working through the side hustles of an agrarian life.
  • We admire the farmers who are entrepreneurs.
  • Tim’s take on the ideal customer and why it’s not his focus.
  • Get your message out and share your passion.
  • Tim was selling trust on his farm.
  • Farmers as marketers have a chance to be much more positive about their message.
  • Tim takes us inside the Small Farm Nation Academy.
  • Conversion ratios are not just for feed; your website has one too. And other website optimizations.
  • Does podcasting work for local farms?
  • Favorite resource: Canva.
  • Favorite books: Omnivore’s Dilemma. Soil Health by Sir Albert Howard. Old books, pre-industrial agriculture.
  • Advice: “Don’t let perfect be the enemy of good.”

Stay in Touch:

Tim Young’s Small Farm Nation Academy and Podcast.

Subscribe to the Pastured Poultry Talk: iTunes | Google Play | Stitcher

About the Author
Host of Pastured Poultry Talk podcast.

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