In this episode I discuss the foundation principles required to improve farm website SEO (search engine optimization). Farm website SEO helps you be found by people who are looking for the products and services you sell; that’s why it’s a critically important foundation for your entire marketing program. The only thing worse than not having…

Greg Gunthorp joins the show to talk about his decision to step away from pasture raised chickens. Covid plays into the story, of course, but the challenges started long before this virus came to be front page news.  We also dig into some processing wisdom and reality. Greg talks consolidation and Bill Gates. We dig…

Email marketing for small farms is one of those things that people have strong opinions about. Either you recognize the value, or you have limiting belief about why you shouldn’t send email. In this episode, I take the stance that email is the second half of a technically sound marketing process, and I’ll share some…