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PPT059: Using Email to Find Leads, Market Solutions, and Build Relationships

October 31, 2017 Mike Badger All Podcasts, Pastured Poultry Talk Podcast 0 Comments

In this show, I take some momentum from episode 58 and  talk about prospecting for new customers using email cold calls and email marketing services. There’s a quick technology detour as I introduce Mozilla Thunderbird, which is how I do all my day-to-day email activities, including prospecting. Email prospecting is how I start out almost every…

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PPT058: Interview with Charlotte Smith | Building Relationships with Farm Marketing from the Heart

September 29, 2017 Mike Badger All Podcasts, Pastured Poultry Talk Podcast 0 Comments

Farmer, marketer, and author Charlotte Smith joins the podcast to talk about relationship marketing, or as she puts it, farm marketing from the heart. The farm’s signature product is raw milk with diversified offerings of eggs, chicken, and turkey. The inspiration for Charlotte’s 3 Cow Marketing service came from the realization that she sold out…

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PPT057: Interview with a USDA Scientist About Pastured Poultry Food Safety and (non)Pathogenic Bacteria

September 22, 2017 Mike Badger All Podcasts, Pastured Poultry Talk Podcast 0 Comments

Dr. Michael Rothrock of USDA joins the show to discuss bacteria on pastured poultry. He overviews his research into the common food safety bacteria: campylobacter, salmonella, listeria, and E. Coli. He’s not trying to figure out how pastured poultry compares to conventional poultry production. Rather, he’s trying to figure out how “well” each individual farm…

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